Explaining what to expect with one of our testers
Mike Franke
Senior UX Designer
HELP! We're losing users, metrics and money!
A multinational medical technology company was losing users and data with their app. We dove into the "why" and came up with a plan to increase engagement.
The Details
WHO: A cross-platform surgery app for a Fortune 500 medical technologies firm
THE PROBLEM: Users were dropping off along their journey, impacting revenue
MY ROLE: UX Audit, User Interviews, Usability Testing, Sketching, Wireframes
RESULT: Delivered key UX insights that showed how to improve the patient experience and increase engagement.
User Interviews
We conducted in-person and remote interviews with the demographic that would use the product.
The Details
Open-ended questions
What users valued most through their journey
Friction points they encountered
Key Findings
If “prescribed” by their doctor, users were willing to use an app.
Pain relief was their primary surgery goal.
Their biggest worry was knowing what to expect.
The Userlytics Platform
Usability Testing
Focus on the user.
The Details:
Moderated (in-person) testing was done both remotely over Zoom and in-person.
Our unmoderated (non-live) testing was done with the Userlytics platform.
Key Insights
We learned more from user's behavior than self reporting.
Discovered several new friction points.
Mental models did NOT match the current design.
No one could find the main menu.
Our Primary Persona: Susan
Primary Persona
Based on our user interviews, stakeholder insights, and current metrics we crafted a primary persona. We also utilized secondary research - reading research white papers and studies about seniors.
Key Findings
Seniors are adapting technology more rapidly.
They don't want to miss out on being active in their lives.
Their primary reason to have joint surgery is to stop the pain.
Discussing the User Journey with the client, and yes, we printed a HUGE version. It was helpful to refer to it throughout our discussions.
User Journey
Gain alignment with our internal team and our stakeholders.
The Details:
We included what users are thinking, feeling and doing for each step of the journey.
We included a "Brand" lane to identify where/how the Brand currently communicates with patients and more importantly, where they should be interacting with patients.
Key Findings
Identified where users would need the most help along their journey.
Mapped where the most effort was placed on the user.
How the brand could improve their relationship with their patients.
The "So What?!"
If we focused on the patient, everything else would fall into place.
Simplify to reduce cognitive load.
Various quick sketches from our ideation sessions
Sketches and Ideation
After presenting our findings to the client, I started producing low-fidelity sketches. A great, quick (and inexpensive) way to ideate.
Our guiding theme was to reduce cognitive load
I utilized digital-sketching during Zoom meetings
Continuous iterations and improvements
Interactive Wireframes are designed in Adobe XD.
Prototypes/Wireframes
These were used to help get internal and client buy-in moving forward.
I was able to quickly mockup wireframes and edit realtime during meetings.
Our interactive wireframes are being used in User Testing.
Takeaways
Focus on the user experience first.
User Research, Interviews and Testing were critical for understanding our users.
The best insights were found in observing behavior.
Reduce Cognitive Load.
Being able to quickly prototype and iterate saves time, budget and sanity!
30+
Hours of interviews
12+
Hours of Usability Testing
1
Tester found the original menu in our study!
"Thank you for getting us where we are today. Great insight, ideas, and a roadmap by which to examine and consider."
- Client Program Manager, Performance Analytics & Outcomes